LEXUS AT PUB IN THE PARK

Touring brand structure & product display

Design & build of reusable, modular, multiuse brand structure

Why?

To elevate the brand’s presence across their key sponsorship campaigns with a consistent visual identity.

What?

A premium, touring structure designed to replicate the visual cues of the Lexus centre network; a flexible space used to showcase brand storytelling assets, product displays and engage with consumers whatever the weather. A striking visual presence at highly popular, on-trend events.

How?

Utilising our expertise in temporary structures and logistics solutions, we designed and managed the production of a unique multi-use modular event space, fully reusable with the ability to tour multiple locations – indoors and out. Fully managed in-house : stored, maintained and delivered by our operational teams.

17 individual activations to date.