July 2007 | msl:global scores two firsts at the British Grand Prix

This month msl provided VIP catering for the Copse Hospitality Village at the flagship event of the British motorsport calendar. Over the three days of the British Grand Prix, we looked after over 3,700 guests the culmination of which was race day, with just over 50% of this total! Guests were treated to a selection of English and Continental treats while lunch consisted of a variety of buffet stations influenced by English, Mediterranean and Malaysian dishes.

With a reputation for our fleet of hospitality vehicles, we were approached by children’s charity Great Ormond Street Hospital (GOSH) to provide them with a hospitality unit in which they could entertain children from the hospital and organise their fundraising activities from. We supplied a motorhome with integrated six metre awning and a seven metre kitchen trailer to provide food for the events team and children visiting the Grand Prix. The event was a real success for all involved and we hope to be able to assist GOSH at next year’s event.

For more information on the vital work carried out by GOSH or to make a donation, visit www.gosh.org.

April 2007 | msl unveils new motorhome for F1 Client

The Spanish Grand Prix Paddock bore witness to the unveiling of a number of new motorhome facilities including msl. We provide a turnkey hospitality solution for the team at all F1 events ranging from the rental of motorhomes through to the provision of plates and cutlery, ensuring that the motorhome facilities and hospitality team arrive to provide a first class hospitality service.
The motorhome was previously owned by Eddie Jordan and has undergone an extensive refurbishment programme during the winter to prepare it for the first European Grand Prix. Features include four individual offices and a dining area all of which are fully air conditioned with integrated audio visual, telephony and IT systems, a sun deck with electric awning and a professional grade kitchen to provide high end catering to the teams’ management, VIP guests and sponsors.
To see how our motorsport solutions could benefit your team or series please get in touch.

January 2007 | msl:global celebrates silver anniversary

msl:global is proud to be celebrating 25 years of providing professional hospitality solutions to motorsport teams and championships.

During this time we have witnessed the motorsport industry grow and evolve with hospitality forming an integral part of any teams’ trackside operation.

We have maintained our position at the forefront of this evolutionary process by delivering innovative, creative and cost-effective solutions across the globe.

Regardless of the location of the paddock, we always provide a premium hospitality package for your team personnel, guests and sponsors.

For more information on our rental fleet of hospitality units or to find out how our solutions could benefit your team, please contact us.

January 2007 | msl teams up to win at Silverstone

msl have joined forces with some of the leading figures in the UK catering industry to create the Aspire consortium, which has just been awarded a long term contract to provide all catering services to the Silverstone motor racing circuit in Northamptonshire.

Our involvement will be most prevalent when the circuit hosts international sporting events and in particular the British Grand Prix. Whilst looking after our clients within the inner sanctum of the F1 Paddock, other msl teams will be entertaining corporate guests in temporary structures around the circuit.

December 2006 | Volvo Ocean Race Hospitality wins coveted award

Another of our long term clients, Volvo, has been recognised at the recent Eventia Corporate Event Awards, winning one of the top honours. The trade association awarded them Gold in the ‘Best Hospitality Offer’ in the sporting industry for the Volvo Ocean Race experience, beating off competition from the likes of the newly rebuilt Ascot racecourse.

msl formed an integral part of this event, providing catering for the 600 guests invited to the UK stopover of the global race within a purpose built hospitality facility sited at the foot of Portsmouth’s 170 metre tall Spinnaker Tower.

November 2006 | On the road with Lexus

With the festive period fast approaching, msl:exhibit will be busy touring the country with the aim of putting the new range of Lexus cars at the top of shoppers Christmas lists.

Over a ten week period, we will be transporting three display structures and static display vehicles to over thirty indoor shopping centres and airports nationwide, as far north as Aberdeen and as far south as Plymouth.

For the three, three man msl teams involved, this will entail taking on the role of Father Christmas, delivering and constructing the ‘presents’ of pristine stands and gleaming vehicles, late into the night, ready for the thousands of shoppers to view the following day.

October 2006 | Jaguar awarded top event award

Jaguar Cars and agency MMM Live were have just scooped this years Event Magazine award for Most Effective Event Activity in the automotive sector.

msl have been assisting Jaguar Cars’ event programme for over 6 years, delivering and constructing exhibition structures on behalf of the automotive manufacturer all over the UK and Europe.

May 2006 | msl set sail for the Volvo Ocean Race

Having worked with Volvo many times previously, we were asked to provide catering services for the UK stopover of the 2005/6 Volvo Ocean Race.

Set at the foot of the impressive Spinnaker Tower in Portsmouth, the hospitality facility gave guests an impressive view of the fleet of Volvo 70 racing yachts which had just arrived from their Atlantic crossing and previous stopover in New York.

A variety of menus and service styles were utilised over the course of the event to cater for a range of guest with differing itineraries.

May 2006 | Monaco GP

One of the many functions that go on over the Monte Carlo race weekend was a press party organised by Aguri Suzuki for which we provided a selection of Japanese food and drinks.

One guest in particular, who happened to be the President of Fuji TV, could not believe the standard and authenticity of the Japanese food our chefs produced given the constraints of the very limited space we have to work in.

The following day a Fuji TV camera crew visited our motorhomes to film a documentary about the hospitality services we provide to the team to be broadcast in Japan.

February 2006 | msl wins new F1 contract

Following a competitive tender process, msl have been awarded a long term contract to provide worldwide hospitality solutions to the newly formed Super Aguri motor racing team competing in the 2006 F1 World Championship.

Our logistical expertise will once again be put to the test with a timeframe of just 8 weeks to modify two of our motorhomes and design and build two brand new awning structures and procure all the internal fixtures and fittings to enable us to host the 50 team members and 30 guests at each grand prix.

November 2004 | msl:food prepares for a busy Christmas

With two separate sites in London and one at the Thorpe Park Amusement Park in Surrey, the run up to Christmas is going to be quite hectic for our msl:food team.

We will be charged with producing the food and supplying copious quantities of alcohol at over 40 corporate Christmas parties in the run-up to the festive period. In total we will be feeding and watering some 19,000 revellers!

November 2004 | msl at the HSBC World Matchplay

msl have been working with HSBC on this project since they took over the sponsorship of this event held annually at the Wentworth Golf Club. We build a temporary structure which the HSBC marketing team use as offices with a separate area to entertain guests.

Additionally we have a large presence at the event with another of our clients, Toyota, for whom we erect two hospitality units and a hospitality village. We are also charged with organising the on-site logistics and valeting of over 70 courtesy vehicles used by players, officials and organisers present at the tournament.

August 2004 | msl goes racing

Due to our close connections with experienced motor racing team owner, David Price, we had the opportunity to sponsor one of his cars competing in the 2004 Renault V6 Championship.

During the season, msl have assisted the team by providing a motorhome from which the team management can work from during each race meeting.

August 2004 | Glorious Goodwood for msl

msl:exhibit had a busy 2004 Festival Of Speed, with three of our Clients exhibiting at the famous hill-climb circut.

Toyota, Jaguar and Gibbs Aquada all had individual stands built and maintained under the expert guidance of separate msl account managers. Additionally our task was not made easy by the British ‘summer weather’, replete with torrential rain and accompanied by 60mph winds blowing across the grounds of Goodwood House. Fortunately, by the time the gates were opened to the public, the weather had abated allowing all concerned to enjoy a fantastic 2004 Festival of Speed.

January 2004 | Jaguar F1 hospitality voted amongst best places to eat

Top motoring publication Car Magazine produced a supplement to their July issue featuring the all time motoring related top tens. Amongst the best places to eat in the world, Jaguar F1 Hospitality came second. msl have provided the Jaguar F1 race team and their invited VIP guests with hospitality services for the past four seasons and at present we are preparing for the first race of the 2004 season in Melbourne.

January 2004 | msl lands new contract

In December 2003, msl:food secured the contract to provide catering facilities for the Winter Solstice Christmas Party Experience organised by European Events, the award winning party and event organiser. Over the course of the event we wined and dined over 7,000 corporate guests from organisations such as KPMG, Reuters, Great Ormond Street Hospital and Bank of America.

January 2004 | msl lands new contract

Also in December 2003, msl:exhibit signed a contract with marketing agency mmm live to provide a 14 metre exhibition trailer and a 12 metre hospitality coach to promote the new Gibbs Aquada amphibious vehicle. Our first event was the London Boat Show at ExCel in London. Future planned events include the Geneva Motor Show and the Monaco Grand Prix.

Visit www.aquada.co.uk for more information.

January 2004 | msl:global launches new website and brands

With the launch of msl:food, we decided to freshen up our image and now have three distinct divisions operating within the msl:global group, for details of each of these please see their respective minisites. We aim to update this news section every few months so please check back for the latest msl news.

August 2003 | British and French Grand Prix'

A bit of news from the formula one paddock. At Silverstone we were very lucky to be looking after some of the stars of the movie Terminator 3, due to their link-up with the Jaguar team. We were also joined by Ginny Buckley from the News Of The World paper who ran an article on the teams operations during a race weekend. Her comment of being 'demoted to catering' didn’t go down too well with our executive chef!!

At Magny Cours Jaguar invited Michel Troisgros to experience hospitality, grand prix style. The world-renowned three-Michelin star chef was very surprised at the cramped conditions our chefs have to work in and was particularly impressed with the Consommé he chose from the menu.