Roadshow Marketing. Finding the Right Solution.
4th January 2022
Brands are looking at the best ways to re-connect with their target audience as marketing strategies are prepared and planned for 2022.
People are beginning to crave human connection and real experiences again after months of virtual interaction. With some large-scale events still being postponed and confidence in public gatherings still to fully return, a Roadshow format can offer many positive and effective benefits for your brand in this current climate and beyond.
Everyone is looking forward to face-to-face contact with clients and new prospects again. Using an immersive roadshow and live experience will have an incredible impact when bringing the brand to life and interacting directly with people. A vehicle-based roadshow solution offers an early step back into the live event world, whilst allowing a higher level of control for event organisers.
MSL are currently working with brands to understand their vision for this year, with many realising the huge potential for a vehicle-based solution. These types of events allow for smaller and more focused activations that can be easily adapted and scaled up or down to suit government rules and restrictions.
A flexible mobile solution will transport your products or services directly to your audience, with the added convenience of doing so in their local environment. This presence at a local level could suit the current situation and avoid the need for visitors to travel, take public transport or flights.
The activation schedules can be revised or changed at short notice if needed, saving on any potential venue hire costs or late cancellation fees. It also ensures that any social distancing measures and extra cleaning routines remain under MSL control, so you can feel confident that all your potential visitors are safe and every event is delivered in a Covid secure way.
With MSL’s expertise and knowledge we can provide a Roadshow solution to suit your campaign strategy and budget. This includes working with you at the design stage through to the completion of the concept, whether a trailer, pod or modular stand. We build a close relationship with you to ensure we balance your needs through design and function, whilst taking care of all logistical, maintenance and operational aspects.
We love seeing our work come to life and whilst a virtual setting has its own benefits, it can never really replicate the genuine sight, sound or feel of a product and/or service when engaging with people at live events. Stay up-to-date with all our activity by following us on LinkedIn & Instagram.