LEXUS AT BBC GARDENERS' WORLD LIVE

Live experience & product display

Design, concept, production, logistics & live day support.

Why?
To build on the existing Lexus and BBC relationship and to activate the sponsorship with a more relevant and engaging audience. Continue the wide reaching campaign to reach a targeted audience to showcase the “full electric” UX 300e.

What?

Bring to life the Japanese tradition of “Shinrin Roku” by creating a living and breathing Lexus forest where people can immerse and find relief and tranquillity from the daily stresses in the concept of forest bathing. The live experience had to ensure Lexus could delicately associate their brand into this unique environment while integrating into the event itself.

How?

Full creative design and concept that used real trees, plants and foliage which ensured a unique, sustainable and low energy event. By utilising our existing assets and touring structure the event space was also presenting the Lexus brand in a consistent and premium way.

Feedback

The stand was described as the “highlight of the show”. Event footfall of 45k over four days, with 3,120 unique visitors into the stand.