TOYOTA GAZOO RACING EXPERIENCE

Brand activation & immersive environment

Design, build and live day management of bespoke stand concept

Why?

Use their sponsorship of the Goodwood Festival of Speed to promote the Gazoo Racing brand and the racing pedigree of Toyota. Engage the dynamic Toyota GR products with the most informed automotive audience you can find.

What?

Create a concept and space from where to showcase their product range and offer the public a walk through experience of the Toyota and Gazoo brands. Manage the live day activities and onsite car logistics. Run the VIP and guest programme, including hotels and private chauffeurs.

How?

Design, project manage and build an event structure that stood out amongst the world’s leading automotive brands. Manage multiple contractors over a 30 day build schedule, before activating the four action packed event days with an experienced live team.